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	Advertisers can use up to 30 characters in the headline and a maximum of 80 characters in the copy. This maximum includes spaces and punctuation. All ads submitted to Live!Ads must: Be relevant - the copy in the ad should make it clear what a user could expect to find if they click through Make your offer clearly Use correct grammar and not over-use capitalisation Be legal, decent, honest and truthful Not seek to mislead users into clicking Lead to a working landing page with a back button Only make claims that can be supported with written evidence Not seek to exploit or abuse brand names not owned by the advertiser Not be of an adult or sexual nature Comply with the Terms & Conditions The visible URL must reflect the URL of the page users click through to. Ads can be rejected at any time and for any reason at the discretion of the Live!Ads editorial team. You will be notified by email if your ads fail to meet the editorial guidelines. You will be asked to amend your campaign which will then be resubmitted to the editorial team for review. No refunds will be made for ads that have to be removed from the system because they fail to meet the Live!Ads editorial standards. Live!Ads reserves the right to restrict the number of adverts shown for specific keywords in some cases. When using Live!Ads, these guidelines form part of your contract with Live Leads.
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